Digital Marketing Manager

Farmina  United Kingdom (Remote)

General Description of the Position

Farmina is the leading pet care company with an international presence in over 75 countries worldwide.

Our superior quality products are formulated in collaboration with top universities worldwide and produced in our company-owned factories located in four different locations across the globe. Working with Farmina Pet Foods UK is an unparalleled opportunity to be part of a newly established "super team" with full and ongoing support from our global organization.

As a specialist in web marketing, you will utilize your natural communication skills and digital knowledge to create comprehensive campaigns for a leading pet care company across multiple platforms.

Your responsibilities will include executing digital marketing campaigns for both B2B and B2C audiences, as well as developing comprehensive cross-channel marketing strategies that align with the company's objectives.

Take the chance to join the best pet care company and lead our local marketing activities at the position of Digital Marketing Specialist.

Responsibilities:

• Coordinating with the company's global marketing and digital hub.
• Implementing digital marketing growth strategies.
• Utilizing experience with multiple advertising platforms, channels, and media to establish the optimal mix, focusing on strategies that yield the best return on effort and investment.
• Cultivating and maintaining close relationships with external partners, agencies, and third-party resources, monitoring ongoing performance to maximize benefits.
• Writing blog posts and updates as needed.
• Ensuring digital platforms are up to date with relevant material.
• Managing SEM (Paid Search Engine Marketing campaigns).
• Implementing SEO on our websites (editorial Search Engine Optimization strategy).
• Executing SMM (Social Media Marketing editorial plan).
• Running SMA (Social Media Advertising).
• Acting as a Community Manager (CMGR).
• Forecasting performance and budget appropriately for all digital channels.
• Analyzing and presenting data to local leadership.
• Providing guidance and recommendations for ManTech tools and platforms to enhance performance.
• Supporting sales and nutritional consultant team members, collaborating with veterinarians, specialized pet stores, and breeders' channels on marketing activities.
• Developing short-, medium--, and long-term strategies and overseeing day-to-day marketing and digital tactics to increase revenue, site traffic, conversion, and brand awareness.
• Staying current with advances in digital marketing, the competitive landscape, and the macro-environment. Driving continued innovation and implementing best practices

Required skills and expertise:

• 3+ years of experience in digital marketing.
• Experience working in a multinational company.
• Hands-on experience with Google Ads.
• Hands-on experience with Facebook Ads.
• Hands-on experience with Google Analytics.
• Hands-on experience with WordPress.
• Experience in community management on social networks.
• Strong writing skills.
• Advanced proficiency in English.
• Customer-facing experience.
• Flexible and adaptable mindset.
• Knowledge of the country's most popular social media platforms.
• Passion for digital media.
• Organized and proactive attitude.
• Ability to travel for industry events and content opportunities.
• A positive approach to challenges and resilience.
• Genuine interest and love for pets' well-being and the animal health industry.

Benefits of employment at Farmina:

• Become a part of the new team based in the UK and wield your influence in shaping the future of the Farmina Pet Foods UK brand and its activities in a highly lucrative industry.
• Work in a successful, globally expanding company and be a part of its phenomenal growth story.
• Work remotely from anywhere in the UK and enjoy the flexibility.
• Be a part of a highly collaborative environment where your ideas are valued and respected.
• Receive a competitive salary that recognizes your worth and contributions.

Job Title: Sales Engineer – Veterinary technology & Medicine

Location: [Insert Location]

Job Type: Full-time

Department: Sales

Reports to: Sales Manager/Director

Job Summary:

We are seeking a highly skilled and motivated field based Veterinary Sales Engineer to join our team in the intersection of technology and veterinary medicine. The Sales Engineer will play a crucial role in driving sales by leveraging technical expertise and strong communication skills to demonstrate the value of our veterinary medical technology solutions. You will be responsible for promoting, selling and maintaining veterinary medical devices, diagnostic equipment, and software solutions to veterinary clinics, hospitals, and animal health organizations, including installation, maintenance, and repair.

You will work closely with the sales and product development teams, engaging with veterinary professionals, seek to understand their needs and provide tailored solutions and support, ensuring they understand the value of our products. The role involves a significant amount of travel and irregular hours to visit potential and existing customers to build relationships, close sales meet customer needs.

We are seeking an adventurous, positive person who is happy to embrace both the sales role and the technical role, is detail-oriented and possess strong problem-solving skills as the job often involves identifying and resolving technical issues but is equally happy in the role of negotiating and closing sales.

Key Responsibilities:

• Technical Sales Support:
  • Generate new leads and identify business opportunities in the veterinary healthcare market.
  • Provide technical support during the sales process, including product demonstrations and presentations to veterinarians and animal healthcare professionals.
  • Conduct product presentations, answering technical questions, and negotiating contracts.
  • Assist in the preparation of detailed technical proposals and quotations tailored to customer needs.
  • Explain product features, benefits, and compatibility with veterinary systems in a clear and professional manner.
• Client Engagement & Relationship Building:
  • Establish and maintain strong relationships with veterinary clinics, hospitals, and other animal health organizations.
  • Understand clients’ veterinary care challenges and communicate how our technology and products can address their needs.
  • Act as a technical liaison between the client and internal teams to ensure customer satisfaction throughout the sales cycle.
• Product Knowledge & Training:
  • Maintain in-depth knowledge of the company’s veterinary medical devices, diagnostic equipment, and software solutions.
  • Stay up to date with industry trends, veterinary medical advancements, and relevant regulations.
  • Provide training and after-sales support to clients, ensuring proper usage and integration of the products into their practices.
• Custom Solution Development:
  • Oversee the technical implementation of the equipment or software, ensuring smooth deployment and integration with existing veterinary systems.
• Sales Strategy & Reporting:
  • Participate in the development and execution of sales strategies aimed at expanding the company’s market share in the veterinary healthcare sector.
  • Analyse market trends and competitors to adjust sales strategies.
  • Achieve or exceed sales targets and contribute to the overall business growth.
  • Prepare regular sales reports, forecasts, and analyses to keep the sales and management teams informed.

Qualifications:

• Experience:
  • 2-4 years of experience in sales, preferably in the veterinary, medical device, or animal healthcare industries.
  • Hands-on experience with veterinary devices, diagnostic tools, or healthcare technology is highly desirable.
  • Proven ability to manage client relationships and meet sales goals in a technical sales role.
• Skills:
  • Strong understanding of veterinary medical equipment, technology, and animal health products.
  • Ability to sell products but also understanding complex product specifications and tailoring solutions to the customer's needs
  • Excellent communication and presentation skills with the ability to translate technical information into practical solutions for veterinary professionals.
  • Ability to handle stressful situations and maintain long-term customer relationships.
  • The ability to quickly learn and adapt to new products and technologies.
  • Strong negotiation and problem-solving skills with the ability to persuade.
  • Ability to work independently and in a collaborative team environment.
  • Familiarity with CRM tools and sales management software.

Personal Attributes:

• Passion for animal health and veterinary medicine.
• Customer-focused and results-oriented.
• Ability to quickly learn new technologies and adapt to a fast-paced environment.
• Strong communication skills, as well as the ability to persuade and negotiate.
• Self-driven, have good patience, and the ability to handle rejection.
• Organized with excellent time management skills with an ability to plan your time and routes.

What We Offer:

• Competitive salary and commission structure.
• Professional development opportunities in veterinary technology and sales.
• The opportunity to work with innovative veterinary solutions.
• A supportive and collaborative team environment.

Proposed Salary   

-   SEK570,000 / DKK 400,000 (Probation)

-   SEK600,000 / DKK 432,000 (after Probation)

Job Title: Corporate Support Executive

Department: Corporate Account

Reporting to: Emma Binning

Location/Hours of Work: Full-time based in our Bristol office 5 days per week – 09:00am to 17:00pm.

About Us

Premier Vet Alliance is a world leading veterinary group with more than a decade of experience delivering premium care to all our veterinary and animal health customers, working in partnership with more than 3,000 practices throughout the UK and around the world.

We provide technology, training, financial, marketing and business intelligence to create bespoke preventative health care plans to support the growth of businesses and improve the health and wellbeing of pets around the world.

Our Purpose is “Enabling pet owners access to greater healthcare, providing wellness and longevity for their pets”

Our Vision is “By September 2026, we will provide access to greater healthcare for more than 3 million pets across the globe.”

Our Values are to have Empathy, we Prove it, we work with Integrity, and we are Curious.

Summary

We are seeking a proactive and dynamic Corporate Support Executive to join our team in Bristol, playing a pivotal role in supporting sales, conducting commercial analysis, and ensuring exceptional customer success.

Reporting directly into the Head of Global Customer Service, this multifaceted position requires a positive 'can-do attitude,' excellent problem-solving skills, and the ability to thrive in a fast-paced environment.

Responsibilities

• Developing and maintaining service for Key Accounts.
• Acquire a thorough understanding of key customer needs and requirements.
• Collaborate with the UK Relationship Manager to provide day-to-day support and coordinating internal workflows.
• Serve as the communication link between key customers and internal teams.
• Handle corporate customer inquiries via phone and email, ensuring timely and professional resolution. Where appropriate managing expectations.
• Support the transition of new clinics into PVA quickly and effectively.
• Deliver high levels of customer satisfaction, including up-selling and cross-selling of PVA’s services.
• Manage and maintain customer accounts, ensuring accuracy and timely updates.
• Collaborate with different departments to facilitate effective communication and coordination.
• Monitor and ensure timely response to support tickets, leading internal teams in addressing customer issues.
• Monitoring and communicating progress for escalated issues.
• Drive collaboration between different teams to enhance efficiency and improve customer service.
• Maintain issues lists for each client, reporting updates and providing reports to the Director UK.
• Attend client meetings, calls, and site visits.
• Generate and analyse reports to identify trends and opportunities.
• Work closely with the UK relationship manager to prioritise an often heavy and conflicting workload.
• Build and maintain excellent working relationships with key colleagues in other support areas.

Experience

• Preference min 1 years’ experience as a Key Account Manager and 2 years in animal health.
• Experience of managing and interpreting large amounts of data (SQL, Excel).
• Excellent organisational skills.
• Excellent Customer Service skills are required.
• Excellent verbal and written communication skills with the ability to present information in an informed and influential manner to a variety of audiences.

Measures of success

• Customer experience surveys.
• Ticket response times.
• Key Account Growth KPI’s
• Attending key routine corporate meetings as agreed with each customer group.
• Role model for PVA Core Values.

Employee Benefits

• Access to Level 3 Company Paid Health Care Plan
• 4x Life Assurance
• Cycle to Work Scheme
• Employee Assistance Program
• Company Pension Scheme
• Access to Mental Health First Aiders
• Refer a Friend to work scheme
• Workplace Referral Scheme
• Living Wage Employer
• Disability Confident Committed Employer
• Free workplace gym access
• Store discounts

Reporting to UK Relationships Manager – Paul Bates

Overview
Managing a predetermined geographical location, the Business Relationship Manager will be
responsible for recruiting veterinary clinics to launch Premier Pet Care Plan with Post2Pet and the app and other associated services. The Business Relationship Manager will have sole responsibility for managing their pipeline to ensure all targets are achieved.

Working closely with our Lead Generator they will be responsible for picking up leads from new and existing practices looking to start a health plan or move from their current supplier.
They will also be responsible for working with our PVA trainers to generate leads and buy-in for new services from existing practice customers and provide support to trainers to defend the business from loss of revenue to competitors.

Key responsibilities
New Business
Plan and execute the appropriate volume of calls to decision makers of new practices to get
meetings booked by using the database and own initiative to drive the required levels of
activity.
Build and maintain ‘new business pipeline’ to achieve target.
Work with coaching team to identify new business opportunities in their territories.
Conduct knowledgeable business meetings with decision makers, identify clear needs
through questioning based on the Challenger model and identify and present specific
solutions using insights to prove value.
Consolidate the sale with customer at contract signature stage to ensure practices are clear
on next steps and timeframes for a fast launch.
Liaise with the PCP training team and the practice to ensure a successful service launch.
Use the CRM to ensure all activity is recorded accurately and all key information relating to
work with new business practices is recorded and the data base is maintained and cleansed
on a regular basis.
Ensure that all paperwork is completed (contract / data capture form) correctly and sent to all
relevant parties within 24 hours of sale.
Existing Practices
Work with trainers to identify new service opportunities in existing practices.
Create and develop a ‘new services leads pipeline’
Act promptly on leads and gain buy-in to new services by conducting meaningful business
meetings with decision makers, identifying clear needs through questioning based on the
Challenger model and identify and present specific solutions (new services) using insights to
prove value*. Agree associated commercials / contract changes where applicable.
Consolidate the sale with customer at sales stage to ensure practices are clear on next steps
and timeframes for a fast launch.
Supply all relevant paperwork to the PVA trainers and finance team.
Accompany trainers, when required, to support new service presentation and commercial
discussions.
Support with defending practices – Hold meetings with trainer and practice decision makers
using the thorough sales process* to regain buy-in through insights and solutions (higher or
lower service level) and agree commercials connected with required service levels.

Key Accounts
Manage relationships with allocated key accounts at owner/director/partner level, hold regular business and operational meetings, if supported, and pass on training requirements to
allocated trainer.
Hold plan review meetings and, using the Challenger model, identify needs and present new
service solutions.
Be the day-to-day contact for any business relationships with senior key account personel
Identify any opportunities for new services or additional service levels and pass to SLT.

Measures of Achievement
All targets are defined at the beginning of each year based on the targets set and are agree at the first 1 to 1 or the annual appraisal.
Annual & monthly new sales target
Annual and monthly new services target
Weekly & monthly appointment targets